People are wrong about sequencing costs on the internet again and it hurts my face, so I had to write a blog post.

Phil Ashton, whom I like very much, posted this blog:

But the words are all wrong 😉  I’ll keep this short:

  • COST is what it COSTS to do something.  It includes all COSTS.  The clue is in the name.  COST. It’s right there.
  • PRICE is what a consumer pays for something.

These are not the same thing.

As a service provider, if the PRICE you charge to users is lower than your COST, then you are either SUBSIDISED or LOSING MONEY, and are probably NOT SUSTAINABLE.

COST, amongst other things, includes:

  • Reagents
  • Staff time
  • Capital cost or replacement cost (sequencer and compute)
  • Service and maintenance fees
  • Overheads
  • Rent

Someone is paying these, even if it’s not the consumer.  So please – when discussing sequencing – distinguish between PRICE and COST.

Thank you